About Us

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Please The Palate is a boutique firm specializing in marketing and event planning for the wine and spirits industry.  From new product launches to regional promotions, Please the Palate creates and tailors packages to meet each client’s needs from the big picture to the organizational details. Owner Allison Levine has designed and produced trade tastings in all major markets around the United States for wineries, wine associations and spirits companies, both domestic and international. Please the Palate is dedicated to providing seamless customer service. In addition, Allison Levine is a freelance writer covering wine, spirits, food, travel and lifestyle, as well as a podcast host interviewing winemakers and winery owners.

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Please The Palate is your source for marketing, branding, events, writing and education in the wine and spirits industry. Owner Allison Levine blends her knowledge of both the consumer and business sides of the industry for a unique perspective to fit your needs. Sign up to receive insights in your inbox.

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WINE
WINE
COCKTAILS
COCKTAILS
FOOD
FOOD
LIFESTYLE
LIFESTYLE
TRAVEL
TRAVEL
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About Us

half circle divider

Please The Palate is a boutique firm specializing in marketing and event planning for the wine and spirits industry.  From new product launches to regional promotions, Please the Palate creates and tailors packages to meet each client’s needs from the big picture to the organizational details. Owner Allison Levine has designed and produced trade tastings in all major markets around the United States for wineries, wine associations and spirits companies, both domestic and international. Please the Palate is dedicated to providing seamless customer service. In addition, Allison Levine is a freelance writer covering wine, spirits, food, travel and lifestyle, as well as a podcast host interviewing winemakers and winery owners.

Ready to Learn More?

 

half circle divider

Please The Palate is your source for marketing, branding, events, writing and education in the wine and spirits industry. Owner Allison Levine blends her knowledge of both the consumer and business sides of the industry for a unique perspective to fit your needs. Sign up to receive insights in your inbox.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Read More

WINE
WINE
COCKTAILS
COCKTAILS
FOOD
FOOD
LIFESTYLE
LIFESTYLE
TRAVEL
TRAVEL

Read the Latest News

New Year’s Eve calls for a wine that reflects both celebration and intention, something timeless, precise, and quietly confident. Laurent-Perrier Héritage fits that moment perfectly. Crafted entirely from reserve wines and rooted in more than two centuries of savoir-faire, it is a Champagne that looks forward while honoring the past. It is a beautiful way to end the year on a high note, which is exactly why Laurent-Perrier Héritage is the Please The Palate Wine of the Week....

31 December, 2025 /

At first glance, this wine tells one story. It is a vibrant purple in the glass, with color and sediment clinging stubbornly to the cork. But the first sip tells another. Dark and brooding on the nose, yet surprisingly light, lifted, and endlessly drinkable on the palate. From the first taste to pairing it with dinner, I knew the Doctor’s Orders 2022 Grenache–Syrah from Toro Canyon in Santa Barbara County was destined to be the Please The Palate Wine of the Week....

24 December, 2025 /

By the second day of blind tasting, I had found a rhythm to tasting the wines. Five wines at a time were poured. We knew the vintage and the region. I tried not to pay attention to anything other than what was in the glass. I swirled the wine. I smelled the wine and wrote down what I smelled. I tasted the wine. I swirled it around my mouth and spat. I lingered for a moment, feeling the wine. I then wrote down how it tasted, noting the level of tannin, acidity, and alcohol. Slowly, I began to see patterns. But I did not pay any attention until I was finished on day 3. After tasting all of the wines blind, I was able to analyze my notes and draw the following conclusions....

23 December, 2025 /

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