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Please The Palate is a boutique firm specializing in marketing and event planning for the wine and spirits industry. From new product launches to regional promotions, Please the Palate creates and tailors packages to meet each client’s needs from the big picture to the organizational details. Owner Allison Levine has designed and produced trade tastings in all major markets around the United States for wineries, wine associations and spirits companies, both domestic and international. Please the Palate is dedicated to providing seamless customer service. In addition, Allison Levine is a freelance writer covering wine, spirits, food, travel and lifestyle, as well as a podcast host interviewing winemakers and winery owners.

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Please The Palate is your source for marketing, branding, events, writing and education in the wine and spirits industry. Owner Allison Levine blends her knowledge of both the consumer and business sides of the industry for a unique perspective to fit your needs. Sign up to receive insights in your inbox.

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Read the Latest News

Please The Palate Wine of the Week: Thumbprint Cellars 2024 NuVo of Cabernet Franc, Dry Creek Valley, Sonoma

I put my thumb on the perfect wine this week. As I poured the wine, the first thing that caught my attention about the Thumbprint Cellars 2024 NuVo Cabernet Franc was the color. Clear and almost translucent, it was the color of a cherry Jolly Rancher. Then I took a sip. Light, fresh, smooth, and incredibly easy to drink, it was the kind of wine I started sipping while preparing dinner and continued enjoying long after the meal was finished. That is why the Thumbprint Cellars 2024 NuVo Cabernet Franc from Dry Creek Valley is the Please The Palate Wine of the Week....

09 September, 2026 / No comment

Lodi: The Wine Region Hiding in Plain Sight

When you think about California wine, where do you think most of the grapes are grown? Most people would say Napa. After all, Napa is California's most famous wine region. But Napa accounts for only about 4 to 5 percent of California's wine grapes. Lodi, by comparison, grows approximately 21 percent. In other words, roughly one out of every five wine grapes grown in California comes from Lodi....

08 September, 2026 / No comment

Please The Palate Wine of the Week: Alamati Wines 2025 North Canyon Vineyard Albariño, Santa Maria Valley

With the summer heat still going strong, a trip to the farmers market had me craving something cool and refreshing. The beautiful heirloom tomatoes caught my eye and inspired me to make gazpacho. And when thinking about what to pair with this classic Spanish dish, Albariño immediately came to mind. But just as my gazpacho was made with fresh California ingredients, my Albariño was also from California. Fresh, bright, and a perfect match for my homemade gazpacho, the Alamati Wines 2025 North Canyon Vineyard Albariño from the Santa Maria Valley is the Please The Palate Wine of the Week....

02 September, 2026 / No comment