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Please The Palate is a boutique firm specializing in marketing and event planning for the wine and spirits industry. From new product launches to regional promotions, Please the Palate creates and tailors packages to meet each client’s needs from the big picture to the organizational details. Owner Allison Levine has designed and produced trade tastings in all major markets around the United States for wineries, wine associations and spirits companies, both domestic and international. Please the Palate is dedicated to providing seamless customer service. In addition, Allison Levine is a freelance writer covering wine, spirits, food, travel and lifestyle, as well as a podcast host interviewing winemakers and winery owners.

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Please The Palate is your source for marketing, branding, events, writing and education in the wine and spirits industry. Owner Allison Levine blends her knowledge of both the consumer and business sides of the industry for a unique perspective to fit your needs. Sign up to receive insights in your inbox.

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Read the Latest News

Please The Palate Wine of the Week: Langhart & Hill 2023 Ka-Le Malvasia Bianca, Dry Creek Valley

Malvasia is not a single grape but a large family of ancient varieties with a long and storied history in Europe. Within the diverse Malvasia family is Malvasia Bianca, known for producing highly aromatic, versatile wines ranging from bone-dry and crisp to sweet and sparkling. Aromatic yet dry, the Langhart & Hill 2023 Malvasia Bianca from Dry Creek Valley is lively, refreshing, and the Please The Palate Wine of the Week....

27 May, 2026 / No comment

The Future of Wine Is Changing. The Community Around It Is Not.

I have spent more than two decades in the wine industry. And while wine is a product, a commodity, I have never thought of it only as that. Wine tells stories. Each bottle tells the story of a place, culture, family, and history, as well as the year and the people involved in bringing it to life. Some of my closest friendships, most memorable travels, and meaningful conversations have taken place around a table with wine. Wine has always been about connection....

26 May, 2026 / No comment

Please The Palate Wine of the Week: Steven Kent 2024 Rock Cabernet Franc, Morgensen Family Vineyard, Livermore Valley

Cabernet Franc has long had a champion in the Livermore Valley, and that champion is Steven Mirassou. I’ve written about his dedication to this grape before, but with the 2024 vintage, he took that commitment a step further, exploring how different aging vessels shape the structure and personality of wine. Cabernet Franc was aged in steel, rock, wood, and a combination of the three, and this week the Steven Kent 2024 Rock Cabernet Franc, Morgensen Family Vineyard, Livermore Valley is the Please The Palate Wine of the Week....

20 May, 2026 / No comment