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Please The Palate is a boutique firm specializing in marketing and event planning for the wine and spirits industry. From new product launches to regional promotions, Please the Palate creates and tailors packages to meet each client’s needs from the big picture to the organizational details. Owner Allison Levine has designed and produced trade tastings in all major markets around the United States for wineries, wine associations and spirits companies, both domestic and international. Please the Palate is dedicated to providing seamless customer service. In addition, Allison Levine is a freelance writer covering wine, spirits, food, travel and lifestyle, as well as a podcast host interviewing winemakers and winery owners.

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Please The Palate is your source for marketing, branding, events, writing and education in the wine and spirits industry. Owner Allison Levine blends her knowledge of both the consumer and business sides of the industry for a unique perspective to fit your needs. Sign up to receive insights in your inbox.

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Read the Latest News

Please The Palate Wine of the Week: Steven Kent 2024 Rock Cabernet Franc, Morgensen Family Vineyard, Livermore Valley

Cabernet Franc has long had a champion in the Livermore Valley, and that champion is Steven Mirassou. I’ve written about his dedication to this grape before, but with the 2024 vintage, he took that commitment a step further, exploring how different aging vessels shape the structure and personality of wine. Cabernet Franc was aged in steel, rock, wood, and a combination of the three, and this week the Steven Kent 2024 Rock Cabernet Franc, Morgensen Family Vineyard, Livermore Valley is the Please The Palate Wine of the Week....

20 May, 2026 / No comment

Please The Palate Wine of the Week: Ulloa Cellars 2024 Semillon, Vogelzang Vineyard, Happy Canyon

Semillon is one of those grape varieties that often flies under the radar, yet when done well, it delivers freshness, texture, and remarkable versatility at the table. Tasting the Ulloa Cellars 2024 Semillon from Vogelzang Vineyard in Happy Canyon immediately caught my attention. Bright, balanced, and expressive, it reflects both the character of the vineyard and that of its winemaker, making it the Please The Palate Wine of the Week....

13 May, 2026 / No comment

Please The Palate Wine of the Week: Alois Lageder 2025 Riff Pinot Grigio Delle Venezie DOC

Pinot Grigio sometimes has the reputation for being a simple wine; I have even heard it referred to as "flavored water". But there are plenty of examples that riff a little differently. For example, the aptly named Alois Lageder Riff Pinot Grigio is bright, fresh, and full of character, providing that this familiar grape can still surprise. And that is why the Alois Lageder 2025 Riff Pinot Grigio Delle Venezie DOC is the Please The Palate wine of the week....

06 May, 2026 / No comment