Please The Palate is a boutique firm specializing in marketing and event planning for the wine and spirits industry. From new product launches to regional promotions, Please the Palate creates and tailors packages to meet each client’s needs from the big picture to the organizational details. Owner Allison Levine has designed and produced trade tastings in all major markets around the United States for wineries, wine associations and spirits companies, both domestic and international. Please the Palate is dedicated to providing seamless customer service. In addition, Allison Levine is a freelance writer covering wine, spirits, food, travel and lifestyle, as well as a podcast host interviewing winemakers and winery owners.
Please The Palate is your source for marketing, branding, events, writing and education in the wine and spirits industry. Owner Allison Levine blends her knowledge of both the consumer and business sides of the industry for a unique perspective to fit your needs. Sign up to receive insights in your inbox.
Please The Palate is a boutique firm specializing in marketing and event planning for the wine and spirits industry. From new product launches to regional promotions, Please the Palate creates and tailors packages to meet each client’s needs from the big picture to the organizational details. Owner Allison Levine has designed and produced trade tastings in all major markets around the United States for wineries, wine associations and spirits companies, both domestic and international. Please the Palate is dedicated to providing seamless customer service. In addition, Allison Levine is a freelance writer covering wine, spirits, food, travel and lifestyle, as well as a podcast host interviewing winemakers and winery owners.
Please The Palate is your source for marketing, branding, events, writing and education in the wine and spirits industry. Owner Allison Levine blends her knowledge of both the consumer and business sides of the industry for a unique perspective to fit your needs. Sign up to receive insights in your inbox.
Merry Edwards was recently named the 2026 American Wine Legend in Wine Enthusiast's Wine Star Awards, recognizing her pioneering role in California winemaking. While the award celebrates her remarkable career, my visits to the winery's Russian River Valley home and its newer Anderson Valley outpost offered a chance to see how her legacy continues to evolve....
Not every bottle of wine needs a special occasion to be opened. When Madroña Vineyards described their El Tinto as a "Tuesday wine you can open on Saturday," I knew it was perfect for a mid-week dinner with tacos I picked up. Easy-drinking and food-friendly at a great price, the Madroña Vineyards 2024 El Tinto is the Please The Palate Wine of the Week....
Barbera is one of those red grapes that I love for its versatility with food. With bright acidity, juicy fruit, and relatively soft tannins, it can complement everything from tomato-based pasta dishes to rich meats and earthy vegetables. So, when friends invited me over for a homemade pasta dinner, I knew exactly what wine I wanted to bring. The Lava Cap 2023 Barbera from the Sierra Foothills was my choice, and it did not disappoint, making it the Please The Palate Wine of the Week. ...
