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Please The Palate is a boutique firm specializing in marketing and event planning for the wine and spirits industry. From new product launches to regional promotions, Please the Palate creates and tailors packages to meet each client’s needs from the big picture to the organizational details. Owner Allison Levine has designed and produced trade tastings in all major markets around the United States for wineries, wine associations and spirits companies, both domestic and international. Please the Palate is dedicated to providing seamless customer service. In addition, Allison Levine is a freelance writer covering wine, spirits, food, travel and lifestyle, as well as a podcast host interviewing winemakers and winery owners.

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Please The Palate is your source for marketing, branding, events, writing and education in the wine and spirits industry. Owner Allison Levine blends her knowledge of both the consumer and business sides of the industry for a unique perspective to fit your needs. Sign up to receive insights in your inbox.

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A Taste of Time: A Sta. Rita Hills Retrospective

Most people go to a store, buy a bottle of wine, and consume it within a few hours or days. But when you work in wine, bottles tend to accumulate. I am not an intentional wine collector but have amassed many bottles over the years. Every once in a while, I look through my wine fridges and wonder: Did I miss the drinking point? Will these wines still be good? Luckily, if it is a Pinot Noir or Chardonnay, or Syrah or another grape, from the Sta. Rita Hills AVA, it likely has aging potential. And I can say this after experiencing it firsthand at a retrospective tasting during the 25th annual Sta. Rita Hills Wine & Fire....

27 August, 2026 / No comment

Please The Palate Wine of the Week: Brassfield Estate 2023 Viognier, High Valley AVA, Lake County

This past week, I traveled to Lake County to interview Jonathan Walters, VP of Winemaking and Vineyard Operations at Brassfield Estate Winery, for the Wine Soundtrack podcast. Brassfield Estate sits rather remotely in the High Valley AVA, surrounded by mountains, wildlife, vineyards, and even a volcano. After recording the podcast and touring the property, we settled in for a casual dinner with Chinese food and, of course, opened a few bottles of wine. One of those wines was the Brassfield Estate 2023 Viognier. Viognier is known for its beautiful aromatics and rich texture, but it can sometimes lack the acidity needed to keep it fresh and balanced. Not this one. With beautiful texture, vibrant acidity, and enough weight to stand up to our dinner, the Brassfield Estate 2023 Viognier is the Please The Palate Wine of the Week....

26 August, 2026 / No comment

Please The Palate Wine of the Week: Donum 2022 Single Vineyard Chardonnay, Russian River Valley

For years, wine drinkers have joked about the "ABC" of wine: Anything But Chardonnay. I have always preferred a different interpretation: Always Bring Chardonnay. That's exactly what I did when friends invited me over for dinner. I knew a well-made Chardonnay would be versatile enough to pair with the entire meal, and the Donum 2022 Russian River Valley Chardonnay proved me right. Elegant, balanced, and incredibly food-friendly, it is the Please The Palate Wine of the Week....

19 August, 2026 / No comment