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Please The Palate is a boutique firm specializing in marketing and event planning for the wine and spirits industry. From new product launches to regional promotions, Please the Palate creates and tailors packages to meet each client’s needs from the big picture to the organizational details. Owner Allison Levine has designed and produced trade tastings in all major markets around the United States for wineries, wine associations and spirits companies, both domestic and international. Please the Palate is dedicated to providing seamless customer service. In addition, Allison Levine is a freelance writer covering wine, spirits, food, travel and lifestyle, as well as a podcast host interviewing winemakers and winery owners.

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Please The Palate is your source for marketing, branding, events, writing and education in the wine and spirits industry. Owner Allison Levine blends her knowledge of both the consumer and business sides of the industry for a unique perspective to fit your needs. Sign up to receive insights in your inbox.

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Read the Latest News

Please The Palate Wine of the Week: Alamati Wines 2025 North Canyon Vineyard Albariño, Santa Maria Valley

With the summer heat still going strong, a trip to the farmers market had me craving something cool and refreshing. The beautiful heirloom tomatoes caught my eye and inspired me to make gazpacho. And when thinking about what to pair with this classic Spanish dish, Albariño immediately came to mind. But just as my gazpacho was made with fresh California ingredients, my Albariño was also from California. Fresh, bright, and a perfect match for my homemade gazpacho, the Alamati Wines 2025 North Canyon Vineyard Albariño from the Santa Maria Valley is the Please The Palate Wine of the Week....

02 September, 2026 / No comment

Le Vigne Winery: An Unexpected Wine and Cheese Destination in Los Angeles

What does a California cheese company dating back to 1946 have in common with an award-winning winery in Paso Robles? The answer is family and Le Vigne Winery - An Unexpected Wine and Cheese Destination in Los Angeles....

01 September, 2026 / No comment

A Taste of Time: A Sta. Rita Hills Retrospective

Most people go to a store, buy a bottle of wine, and consume it within a few hours or days. But when you work in wine, bottles tend to accumulate. I am not an intentional wine collector but have amassed many bottles over the years. Every once in a while, I look through my wine fridges and wonder: Did I miss the drinking point? Will these wines still be good? Luckily, if it is a Pinot Noir or Chardonnay, or Syrah or another grape, from the Sta. Rita Hills AVA, it likely has aging potential. And I can say this after experiencing it firsthand at a retrospective tasting during the 25th annual Sta. Rita Hills Wine & Fire....

27 August, 2026 / No comment